Starbucks is said to launch next Tuesday its first major augmented reality application this Christmas season allowing their loyal costumers animate their coffee cups using their Apple or Android smart phones.
the Starbucks Cup Magic app works by just pointing your phone’s camera at the holiday season coffee cup. five animations involving an ice skater, squirrel, boy, sledding dog and a fox would then appear, whom you can interact with.
a traditional social sharing capability is also included where you can also send ecards.