Heineken’s “Dropped” ad series has previously gone viral with a guy dropped in Alaska, another dropped in Cambodia. this time around, Irish Murray and Polish Jakub were both blindfolded, traveled on trike/bus in bumpy roads, on a boat with heavy rains and waves, then handcuffed together and dropped on an island in the Philippines! 🙂
Heineken wanted to know what men truly are made of when taken out of their daily lives and dropped into the great unknown. As they say, “Legends aren’t born, they’re dropped.”