IT Pinoys have now more options to quickly make links, Google just launched its very own URL shortening tool via http://goo.gl/.
Goo.gl was originally a proprietary way for Google to abbreviate its Web addresses within services such as Google News (for saving article links) or Google Maps (for sending a location).
http://goo.gl/ abbreviate links and stores them for you to view later or share with others. it is also promises protection against malware.
read more [cnn.com]